top of page
sunflowers.png

Social Media Marketing

Where Hope Lives: A Social Media Campaign for Hope Clinic

In this project, my objective was to use storytelling to create a compelling narrative around Hope Clinic's mission. The "Where Hope Lives" campaign uses authentic stories and personal quotes to showcase the compassion of the staff and the positive change they bring to the community. Designed primarily with Canva, this portfolio piece illustrates my strategic approach to content creation, proving my ability to transform a brand's core values into engaging, visually-driven content that connects with people on an emotional level.

​

Software: Canva

​

Skills: ​Content Creation, Social Media Management, Graphic Design, Digital Storytelling & Brand Marketing

Bella House: Instagram Content

I created a series of daily social media posts for Bella House’s Instagram account, aiming to reestablish their online presence and showcase their compassionate brand identity. Using Canva, I designed visually appealing content highlighting the inspiring stories of mothers in their care. By incorporating the brand’s soft, caring aesthetic, I helped Bella House reconnect with their audience and convey their mission.​​

​

Software: Canva

​

Skills: Social Media Marketing, 
Visual Content Creation, 
Brand Identity

​

Hope Clinic of Garland | 4th Annual Christmas Toy Drive: Event Documentation

  • The Project: Developed a comprehensive visual narrative and commemorative photo collage to document the "Roll into the Holidays" Toy Drive.​

​

  • The Design: Curated and arranged high-energy event photography into a cohesive digital layout that maintained the vibrant brand identity established in the initial campaign flyers.

​

  • The Strategy: Captured the "full-circle" impact of the campaign—showcasing everything from the donated bicycles and helmets to the families receiving toys—to provide tangible social proof for donors and corporate partners.

​

  • Key Recognition: Specifically highlighted critical community and corporate partnerships, including WaFd Bank and the Garland Police Department, to celebrate the collaborative success of the initiative.

​

  • Software: Canva Key Skills: Post-Campaign Storytelling, Event Documentation, Photo Curation, Brand Partnership Recognition.

bottom of page