Social Media Marketing
Where Hope Lives: A Social Media Campaign for Hope Clinic
In this project, my objective was to use storytelling to create a compelling narrative around Hope Clinic's mission. The "Where Hope Lives" campaign uses authentic stories and personal quotes to showcase the compassion of the staff and the positive change they bring to the community. Designed primarily with Canva, this portfolio piece illustrates my strategic approach to content creation, proving my ability to transform a brand's core values into engaging, visually-driven content that connects with people on an emotional level.
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Software: Canva
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Skills: ​Content Creation, Social Media Management, Graphic Design, Digital Storytelling & Brand Marketing
For a look at the live campaign, visit the Instagram page and view the posts for 2025 North Texas Giving Day.
For a look at the live campaign, visit the Instagram page and view the posts for 2025 North Texas Giving Day.
Bella House: Instagram Content
I created a series of daily social media posts for Bella House’s Instagram account, aiming to reestablish their online presence and showcase their compassionate brand identity. Using Canva, I designed visually appealing content highlighting the inspiring stories of mothers in their care. By incorporating the brand’s soft, caring aesthetic, I helped Bella House reconnect with their audience and convey their mission.​​
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Software: Canva
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Skills: Social Media Marketing,
Visual Content Creation,
Brand Identity
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Describe your image
Describe your image
Wellness Content Plan: Instagram
For my Social Media Marketing class, I developed a comprehensive content calendar specifically for the Instagram platform. This calendar outlined a strategic plan for creating and publishing engaging content, to grow followers and increase engagement.
Software: Canva
Skills: Instagram Marketing, Content Creation, Strategic Planning
Social Media Content Calendar PDF Version
